Today bloggers around the sphere are sharing marketing tips. What worked and what hasn't. And let me tell you, I need to learn everything I can, how about you?
Hosted by Alex J Cavanaugh, Arlee Bird, Yolanda Renee, and Jeremy Hawkins.
Before I get to my tips, though, I wanted to give a shout out to Stina Lindenblatt whose NA debut, Tell Me When, launches today!
Check out her recent blogpost on stalking here, and get your copy of Tell Me When here.
Now, for my marketing stuff ...
First off, I'm still a total rookie. I've been reading all kinds of How-To guides and blogs and fumbling my way through this book marketing game. Luckily, Butterman (Time) Travel, Inc. has managed to stay on the front page of Amazon's Hot New Releases of its category since I launched it in November. I can't say for sure if that's helped, but I know it's a great place to be, and keeps my book visible for those searching my category, which is teen time travel stories.
How have I manged to stay on new releases so long? Well, every time I make an update to my price or tags, Amazon republishes my book, which means I get on that Hot New Release page again. So if your book gets to this important page, I suggest doing little tweaks every few weeks to keep it fresh for as long as possible, which means visibility that costs nothing.
Aside from that, I've run Facebook ads for $5 a day and $10 a day, and they've done pretty well in terms of sales bumps, but nothing like what I imagine a BookBub ad would accomplish. The good thing is, FB ads are cheap, so there's no big loss if it doesn't work. Just make sure you remember to set an end date or the ad keeps running continuously.
I also had postcards made up with my book cover on the front and a QR code linking right to my Amazon page on the back. I always keep these with me so wherever I am and whoever I may strike a conversation with, I can hand them a card. I also leave a few at various places, like coffee shops and bookstores. Recently I traveled to Utah and back with stops in Texas and I left these postcards at every eStation at every airport. I figured it couldn't hurt since people usually travel with eReaders.
Back in November, I did an art show for Pixie Patrol and brought books to sell as well as postcards. This was a wonderful way to meet people and talk about my book. Another author was there as well, selling his books and nothing else, so I didn't feel silly having brought mine. I plan to do this again when I can. I highly recommend checking for local art shows and signing up. It was a lot of fun and people are excited to meet authors.
I also started a prequel called Diary of a Teenage Time Traveler exclusively for Wattpad, and that's been a fun (albeit time consuming) way to garner interest. Recently I was contacted by the Wattpad admin because they want to feature Diary in their front pages, so that's really cool. I have to get to work on that since they need it finished, but that little endeavor has started paying off so I'm going to put writing my sequel on a brief hold to finish the prequel. Another free way to market!
And that's it for my tips. I'm having fun learning the ropes and getting creative. And one thing I've learned for sure, is constantly pushing your book on other writer forums is tasteless and pointless. I've seen it quite a bit, and can't figure out why authors are doing this when everyone has a book to sell.
Anyway, I'm looking forward to reading everyone else's tips and learning some more!!
How about you? Anything to share on the subject? What's worked for you? Be sure to visit Stina today and congratulate her!